All businesses, whether they like to admit it or not, go through dry spells. Dry spells are normal and can be devastating especially if you are used to a steady and overflowing cash flow. Unfortunately in business you can’t escape from dry spells. Not a lot of people know that you can actually turn a dry spell into a positive challenge by using them to your advantage. One of the ways to turn dry spells in your favor is by making use of this time to market your business aggressively.
As you all know, marketing plays a crucial role in any business regardless if you’ve just started out or if you’ve been in the industry for years because it is through your marketing efforts that people will find out about your company, what you do and what you offer. If you employ effective marketing strategies, not only will you attract customers, you will also persuade them to avail of your products and/or services.
Here are 3 clever ways to market your business.
- Use Newsletters
Newsletters are very important in business because it is a way of maintaining our connection with our clients. Therefore, we encourage you to publish a monthly electronic newsletter to your growing client base. However, you can only do this once you have their permission. Usually websites offer an option for them to subscribe so once they’ve subscribed make sure that you deliver regular newsletters to their mails. Doing so also keeps your business on their radar and it’s also a good way to introduce new products and services.
- Publish Blogs
Now that everyone is living in a digital world, it makes sense that you make sure your business becomes a part of it. It is vital that you create and publish interesting and engaging blogs that are related to your niche on a regular basis. Blogs are excellent opportunities to talk about your brand and what your company has to offer. Furthermore, by taking advantage of Search Engine Optimisation (SEO), you can improve your rankings. The higher you rank in search engine sites, the more likely you’ll have site visitors and eventually turning them into paying customers.
- Make Cold Calls
During this silent period, take this opportunity by making cold calls. Create a schedule and start your day by making a number of cold calls or if you already have leads, call them. It’s a great way to keep your marketing strategy on track.
Like in life, your business will also have its fair share of ups and downs. No matter where you are whether you’re at the top or at the bottom, if you think there’s still a fighting chance your business can survive, don’t ever give up.
HydroKleen is an amazing business opportunity if you are considering opening a licensing business.
HydroKleen is an air conditioning cleaning company based in Australia. Our licensees are growing by the minute, this is because they believe in us, in our business model and in our systems and processes. We are also very transparent about our commitment to offer our expertise and help when need be. We started licensing in July 2015 and since then we’ve introduced HydroKleen to 35 countries in just a short span of time.