You might think that using clever words and injecting humor into your content is a foolproof way of attracting customers to your site but it’s not. It’s more than that. Sure, people love a little entertainment but if you haphazardly create content out of mere intuition just because it looks right without having a backup content marketing strategy, believe me, it’s bound to fail.
It may seem like a lot of work to come up with a content marketing strategy but in reality, it’s really not that complicated. You just need some guidance, so you will know where to start and what to do.
Here are three content marketing steps that will enable you to double or even triple your website traffic:
- Know Your Audience
When creating content, you must have a specific audience in mind. This is the essence of content marketing. Who are you writing for? The fastest and perhaps the easiest way to do this is to study your current customers and conduct interviews and surveys either through direct communication or through virtual means such as social media platforms. Asking them questions is a good start so you’ll get to know them on a much deeper level. You can start by asking them why they are interested in purchasing your product or service or what results they expect after using your product or service. Their answers to these questions will help you understand what they need from you.
- Know Where They Hang Out
Keep in mind that no matter how compelling your content is, if it can’t reach the people you intend to reach, it’s good for nothing. Know what online platforms they check regularly and make your brand known there. If they spend a lot of time on Facebook, start spreading your content on that platform but a word of caution, don’t spread yourself too thin. You can’t be present everywhere because there’s a tendency that the quality of your content might be compromised. Choose at least one or two platforms and start there. Your goal is not to go after quantity but quality. Find the right people and they’ll bring like-minded people to you.
- Track Your Success
How will you know if your content strategy worked? You track it! Track your website traffic, engagement and conversion. You will need tools for this. Research the tools that will allow you to see how you’re doing and set them up. With these tools, you will know if you need to stick to one strategy or if it needs improvement.
Content marketing strategy is not hard and neither is it complicated, you just have to know how to do it. With these three steps incorporated in your business plan, you’ll be able to see new faces in your business in no time.
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