Do you ever wonder why business people, despite their crazy and demanding schedule, spend an awful lot of time polishing their social media pages? No matter how busy they get, they always find time to connect with their audience and build a strong online presence. The reason why they invest time in social media is…
Do you ever wonder why business people, despite their crazy and demanding schedule, spend an awful lot of time polishing their social media pages? No matter how busy they get, they always find time to connect with their audience and build a strong online presence. The reason why they invest time in social media is because 97% of consumers search for local businesses in these channels. It’s safe to say the majority of your potential customers are online waiting for you. So if you’re not active in social media, you’ll be missing out on a lot of potential sales.
Although it may seem like social media is the answer to your problems, there is a catch – social media can either make or break you. If you are not careful about what you post, you could destroy your reputation and discourage people from connecting with you. When you’re handling a business page, you have to be extra cautious about the things you post online.
Here are three things business owners should never share on social media:
- Don’t Share Too Much Content
The number one reason why people subscribe to your social media page is because they genuinely want to know more about you and they want to be informed about the latest events or deals you have in store for them. Overwhelming them with too much information will cause them to retreat. When you post something, give them time to absorb the information and react to it because if you keep flooding them with posts they don’t need or don’t find value in, you’ll push them to unclick the like button and ultimately you’ll lose them. The best solution for this is to schedule and plan your posts and think about them very carefully. Think about the content and the intervals.
- Don’t Post Provocative Comments
No matter how provoked you are, you should always think about your reputation above all else. Keep in mind that you can’t please everyone. There will always be people out there who will find something to complain about and usually social media is the avenue they use to let off steam. Even when you are tempted to retaliate and defend yourself, remember that there are people watching you. If they see you engage in an online altercation, they will be discouraged from doing business with you. When someone is being hostile, as business owners you have to stay calm and exude professionalism at all times
- Don’t Share Fake News
No one would share fake news on purpose but if you’re ignorant you could be sharing false news. When it comes to posting content online, you must research, verify and make sure that the information you are about to publish is 100% authentic and reliable, otherwise people are not going to believe you the next time you post something. Don’t destroy your credibility just because you didn’t take the time to double check your facts.
Social media can make you vulnerable to attacks, which is why you have to be very careful about what you post because there are a lot of judgmental eyes out there. These tips will help put you on the right track so you can make the most out of your social media marketing efforts.
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