As a business owner, it is your responsibility to seek and maintain customer relationships. While the internet has changed the way we do business, one thing has always remained the same. You need to build trust with your customers. When your customers trust you, they are more likely to buy from you. From here, you can drive repeat business and boost the lifetime value of each customer.
So, how can we gain our client’s trust? One way you can do this is to create and implement a content strategy plan that helps build confidence in your business.
Here are three ways to win your customers trust with content.
1. Understand your customers and their pain points.
Who is your ideal customer? Before you start creating content, you need to have a specific audience in mind. Consider the type of problems your customers may face and how your product or service could be the solution. Some content examples could include providing helpful how-to guides or videos that help customers understand your product. When we answer our client’s questions through our content, they are more likely to trust our business and understand what we are offering.
2. Create and share your content on the right platforms.
Your content strategy needs to consider which platform and medium you will use to share your content. Have you thought about where your customers hang out online? Not every customer will be on Twitter, Instagram or Facebook. Research which sites are most important to your customers and share your content there. This way, your content will have the best chance of being seen by people who will value what you have to say.
It is also important to understand which content works on which platform. Videos may not work in emails but are perfect for Facebook or Instagram. Lengthy blog posts look better as an article, rather than a status on Facebook. Understanding the platform on which you are posting will help you to decide whether video, audio, written or images are the best fit for your customers.
3. Be authentic and honest with your customers.
You need to be authentic when creating content for your customers. Why not show small snippets of what happens behind the scenes at work or share photos of events that your team have attended. When you give your audience a peek into the real people behind the business, they are more likely to connect and trust you.
Creating content that will help build your customers’ trust is not hard if you put some time into getting to know your customer. These three steps will help you get started on a content strategy that will help your business grow and build long-term loyal relationships with clients.
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