How To Attract Customers To Your Website

Business owners know that one of the most effective ways to generate sales is by taking advantage of the World Wide Web. Creating a professionally designed and functional website is crucial in today’s digital era because majority of consumers turn to the Internet if they want to purchase or inquire about a particular product or service. If your business offers the product/service they need but you failed to create a strong online presence such as setting up a website, then you’ve just lost potential profit.

But more often than not, your capacity to make your business known doesn’t mainly rely on a website because no matter how beautifully designed your website is or how functional or amazing your portfolio is, if you do not employ effective marketing strategies your website will only stagnate in a corner of the World Wide Web, unclicked and ignored.

Here are three tips that will increase your online presence so you can attract more and more customers to your website.

  1. Blogging

Attracting customers to a website requires work so if you are serous about this, you need to consider blogging. Blogging is considered as one of the most effective tactics in driving website traffic. Write blogs that will capture the attention of your target market and keep it constant so they’ll have something to look forward to. Also, make sure you optimise your content so it would be easier for your customers to find you.

  1. Free Offers

Successful businesses promote free offers as this drives customers to their business. This tried and tested strategy will help you garner more sales. Once your customers avail of these free offers and see and experience for themselves how amazing your products and services are, they’ll likely transact with you again and/or refer you to others.

  1. Social Media Marketing

The more you spend time using the Internet, the more you’ll come to appreciate the power of social media. Today, business owners are taking advantage of various social media platforms because they know that’s where the people are whether it’s on Instagram, Facebook or Twitters. These avenues are the fastest ways to increase your business’ exposure.

Attracting customers to your website takes time and work but if you are consistent with it, eventually people will come to know your business and the products and services you offer.

If you are contemplating operating a business with a proven and time-tested marketing plan, you should consider a HydroKleen franchise. HydroKleen franchise partners use Facebook as a successful strategy in their business.

HydroKleen is an amazing business opportunity if you are considering opening a licensing business. HydroKleen is an air conditioning cleaning company based in Australia. Our licensees are growing by the minute, this is because they believe in us, in our business model and in our systems and processes. We are also very transparent about our commitment to offer our expertise and help when need be. We started licensing in July 2010 and since then we’ve introduced HydroKleen to over 15 countries and branded ourselves into over 40 countries all over the world in just a short span of time.

If you would like to know more about the HydroKleen System, please visit our website www.hydrokleenglobal.com or email global@hydrokleen.com.au.

Clever Ways To Market Your Business

All businesses, whether they like to admit it or not, go through dry spells. Dry spells are normal but it can be devastating especially if you are used to a steady and overflowing cash flow. Unfortunately in business you can’t escape from dry spells. Not a lot of people know that you can actually turn a dry spell into a positive challenge by using them to your advantage. One of the ways to turn dry spells in your favor is by making use of this time to market your business aggressively.

As you all know, marketing plays a crucial role in any business regardless if you’ve just started out or if you’ve been in the industry for years because it is through your marketing efforts that people will find out about your company, what you do and what you offer. If you employ effective marketing strategies, not only will you attract customers but you will also persuade them to avail of your products and/or services.

Here are 3 clever ways to market your business.

  1. Use Newsletters

Newsletters are very important in business because it is a way of maintaining our connection with our clients. Therefore, we encourage you to publish a monthly electronic newsletter to your growing client base. However, you can only do this once you have their permission. Usually websites offer an option for them to subscribe so once they’ve subscribed make sure that you deliver regular newsletters to their mails. Doing so also keeps your business on their radar and it’s also a good way to introduce new products and services.

  1. Publish Blogs

Now that everyone is living in a digital world, it makes sense that you make sure your business becomes a part of it. It is vital that you create and publish interesting and engaging blogs that are related to your niche on a regular basis. Blogs are excellent opportunities to talk about your brand and what your company has to offer. Furthermore, by taking advantage of Search Engine Optimisation (SEO), you can improve your rankings. The higher you rank in search engine sites, the more likely you’ll have site visitors and eventually turning them into paying customers.

  1. Make Cold Calls

During this silent period, take this opportunity by making cold calls. Create a schedule and start your day by making a number of cold calls or if you already have leads, call them. It’s a great way to keep your marketing strategy on track.

Like in life, your business will also have its fair share of ups and downs. But no matter where you are whether you’re at the top or at the bottom, if you think there’s still a fighting chance your business can survive, don’t ever give up.

HydroKleen is an amazing business opportunity if you are considering opening a licensing business. HydroKleen is an air conditioning cleaning company based in Australia. Our licensees are growing by the minute, this is because they believe in us, in our business model and in our systems and processes. We are also very transparent about our commitment to offer our expertise and help when need be. We started licensing in July 2010 and since then we’ve introduced HydroKleen to over 15 countries and branded ourselves into over 40 countries all over the world in just a short span of time.

If you would like to know more about the HydroKleen System, please visit our website www.hydrokleenglobal.com or email global@hydrokleen.com.au.

The Best Ways and Times to Ask for Customer Feedback

Human beings are curious creatures and we have this inexplicable desire to find answers. However, there is one area of questioning that floods many business owners with anxiety and tension and that is asking for customer feedback.

Asking for feedback is never easy and even business owners agree that it is one of their biggest fears. But whether you like it or not, feedback is essential to the growth of any business because it is through this that you’ll know if there is a need to improve your product or service. Through feedback, you’ll be able to gauge how your business is doing.

It’s encouraging to know that you’re doing a great job if your customers offer positive feedback. And if there are customers who happen to be unsatisfied with the product or service your company offers then at least there’s still a chance you can do something about it.

The following are the best ways and times to ask for customer feedback.

  • Conversations

As simple as starting a conversation is enough to know what goes on in your customers’ minds. You can ask for feedback by sending them an email with a set of questions or you can simply call them.

  • Online Surveys

When creating online surveys, make sure that you have carefully thought-out questions to ask your customers.  You can send them a protected form using a word processing app or you can send them a PDF Form or you can send them forms that they can submit directly to your website.

  • Hard Copy Questionnaires

This may seem old school but it’s still as effective as virtual forms. Send hard copy questionnaires by having them mailed to your customers’ addresses. Make sure to include a self-addressed and stamped envelope to make it easy for them to mail their answers.

Timing is everything when it comes to asking for customer feedback. The best time to ask for feedback is when your customers talk to you about a positive experience they’ve had with your product. You can also ask them for feedback right after they’ve experienced your service. Another time to ask them for feedback is when they reach out to you via social media.

Businesses are always striving to improve their products and services because they know that doing so will lead to more customers. Improvements can be made once you know what your customers think about your product or service. You’ll have an idea what features to retain and what features need changing.

If you are currently contemplating about starting a business of your own but you’re not sure exactly where to start, we’d like to share our business with you.

HydroKleen is an amazing business opportunity if you are considering opening a licensing business. HydroKleen is an air conditioning cleaning company based in Australia. Our licensees are growing by the minute, this is because they believe in us, in our business model and in our systems and processes. We are also very transparent about our commitment to offer our expertise and help when need be. We started licensing in July 2015 and since then we’ve introduced HydroKleen to over 16 countries and branded ourselves into over 40 countries all over the world in just a short span of time.

If you would like to know more about the HydroKleen System, please visit our website www.hydrokleenglobal.com or email global@hydrokleen.com.au.

How To Be Progressive In Your Business

In order to grow your business you need to take action. If you become relaxed, there is a huge chance that your business might not be able to keep up with the competition. Given that you have already established a solid client base throughout the years you’ve been in business, do not be over confident because any time you don’t take action, you are running the risk of sending your customers to your competitors and that is something you must avoid at all times. Now that you have a pool of customers who are loyal to you, use this to your advantage by taking action to ensure that you’ll not only keep them but you’ll grow them in numbers as days go by.

Every day, if possible, find ways to move your business forward so you can grow your clients, your profit and your brand.

The following are ways to make you progressive in your business.

  1. Move Forward

Running a business is like running a race, you’re always aiming to achieve something and that’s what makes you successful in your industry. And just like a race, sometimes we get tired. It is important to have a personal resolve that no matter how tiring, you will always rise and move forward and you can do that by taking action. Perseverance is the key and as a business owner you need to have the grit to be able to progress your business. Sure, there are going to be obstacles along the way and it’s not always a bed of roses but if you have the perseverance to take action then that’s what will make you successful in your field.

  1. Get Organised

Getting focused is impossible if everything in your life is in chaos. Therefore, get rid of the clutter and start cleaning and organising. Start by cleaning your desk, your house, your closet, your office and all your files. Allocate a certain day in your ideal week to do a Spring clean. Once you do that, you’ll be able to find clarity, direction and answers that will lead you towards your goals. It’s also easier to concentrate on the tasks at hand and make progress when everything is organised.

  1. Contact People

The lifeblood of your business is your customer base because without them you won’t be able to earn a dollar. So ultimately, if you want to grow your business you need to grow your customers and you can do that by getting on the phone or sending them emails. You need to be communicating with your customers constantly. Although some business owners may find it uncomfortable to make calls or to send emails, you have to do it for the sake of your business because these are very effective methods that will attract customers and lead them through your doors.

Starting a business is indeed a challenge but if you are not up for it then perhaps you’re still not ready to storm the business world. And that’s okay, take all the time you need until you are ready. However, if you think you have the grit to make your business a success, we encourage you to read about our HydroKleen business model.

HydroKleen is an amazing business opportunity if you are considering opening a licensing business. HydroKleen is an air conditioning cleaning company based in Australia. Our licensees are growing by the minute, this is because they believe in us, in our business model and in our systems and processes. We are also very transparent about our commitment to offer our expertise and help when need be. We started licensing in July 2015 and since then we’ve introduced HydroKleen to over 14 countries and branded ourselves into over 40 countries all over the world in just a short span of time.

If you would like to know more about the HydroKleen System, please visit our website www.hydrokleenglobal.com or email global@hydrokleen.com.au.

Why Having A Facebook Page Is Beneficial For Your Business

While a lot of people have expressed their discontent with Facebook for shallow reasons, entrepreneurs should, however, strive to keep their Facebook pages active, especially when it is being used for business purposes.

So many people have deactivated their Facebook pages but when you are running a business, it would be unwise to deactivate it. As a matter of fact, Facebook might be the only digital medium you need to turn your business around and make it as productive and as profitable as ever.

It’s true that Facebook is one of the most popular social media platforms today. As business owners, you need to take advantage of this fact for the sake of your business. Over the years, Facebook has transformed into a very powerful marketing tool. While it started out as a social networking site where old friends and family reconnect virtually, today, entrepreneurs are using it to advertise and promote their businesses to attract new clients.

Below are some of the reasons why you need to have a Facebook Business page and how your business can benefit from it.

  • It’s Absolutely Free

Signing up on Facebook is totally free! And the best part about it is the benefits you’ll reap from having an active and engaging account are endless! If you can’t afford to make your own website then you have the option to start a Facebook page. With its billions of active users, it would be impossible for you not to attract at least one potential client a day.

You see, no matter how great or amazing your product or service is, if you don’t employ effective marketing strategies, no one will ever know about it. Take advantage of the fact that signing up on Facebook is free. All you need is diligence, creativity and consistency to achieve great results.

  • Can Be Used To Share Information About Business

You can create a business page in just a matter of minutes (depending on how fast your internet connection is). Through your page, you can share all pieces of useful information regarding your business. You can compose a catchy About Us page, a brief history of how your business started, the purpose of your business and why your consumers need your product or service. You can even share product details. It’s easier to attract potential customers when all these are found on your page.

  • Users Are Interactive

You can choose to make your Facebook Business page as interactive as you want. You can share trending videos and photos related to your business that your customers would find interesting. An interactive Facebook page also gives you ideas on how you can improve your products or services since they can comment and provide feedback on your page, either on your wall or through a private message.

Being active on social media, especially Facebook, is good for your business because it makes it easier for potential customers to find you, get to know you and contact you.

If you are contemplating operating a business with a proven and time-tested marketing plan, you should consider a HydroKleen franchise. HydroKleen franchise partners use Facebook as a successful marketing strategy in their business.

HydroKleen is a great business opportunity if you are considering opening a franchise. HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in July 2010 and since then we’ve introduced HydroKleen to over 14 countries and branded ourselves into over 40 countries all over the world in just a short span of time.

If you would like to know more about the HydroKleen System, please email our support office on global@hydrokleen.com.au or visit our website http://hydrokleenglobal.com.

Ways To Improve The Licensor/Licensee Relationship

Do you know that the relationship you have with your licensor has a huge impact on the success of your business? It may not seem likely but licensees who have experienced success in their own business have found reasons to believe that having a strong and solid relationship with their licensor is paramount, as it has contributed greatly to their business’ success.

If you are still looking for ways to improve your relationship, here’s what you can do.

  1. Find A Company Culture That Is In Line With Your Own

Licensing is a long-term commitment similar to marriage. You see in marriage, before you tie the knot, ideally you should get to know the person on a deeper and more personal level. This means before you say “yes” you already know if the two of you share the same vision of the future, because if you don’t share the same goals, your marriage isn’t going to last. The same principle applies to licensing. If you want a long lasting relationship, find a licensor that shares the same goals and principles you believe in.

  1. Find a Licensor That Is Willing And Ready To Help Its Licensees

The reason why a lot of people are considering licensing is because they know that their licensor is dedicated to help them in their journey. Unfortunately, not all licensors are that committed to offer help. Before you sign agreements and contracts, make sure the licensor you choose is dedicated to helping you succeed.

It is vital to have mutual trust and respect for each other; these are very important to the success of any licensing system. If you don’t get along with your licensor and vice versa, meeting your goals is unlikely. Both parties should realise that it takes two to tango. Licensees rely on their licensor to build a time-tested business model and to find ways to grow the brand. Meanwhile, licensors depend on their licensees to continually market the brand and expand their network.

  1. Be Involved In The Licensing Business

Whenever there are conventions, do join them and be involved. During these meetings you can contribute your opinions and you can offer feedback and suggestions to help improve the licensing system. It is important that you develop a proactive attitude rather than being passive. Being active in the industry also helps strengthen your relationship with your licensor since they can see your dedication and interest in improving the system and the business as a whole.

All in all, the success of a licensor and licensee relationship depends on whether you share the same culture, the commitment you have to work together and your willingness to be active in the system. All these efforts are needed so you can enjoy not only a long lasting and meaningful relationship with your licensor, but for the success of your business as well.

If you are currently contemplating about starting a business of your own but you’re not sure exactly where to start, we’d like to share our business with you.

HydroKleen is an amazing business opportunity if you are considering opening a licensing business. HydroKleen is an air conditioning cleaning company based in Australia. Our licensees are growing by the minute, this is because they believe in us, in our business model and in our systems and processes. We are also very transparent about our commitment to offer our expertise and help when need be. We started licensing in July 2010 and since then we’ve introduced HydroKleen to over 14 countries and branded ourselves into over 40 countries all over the world in just a short span of time.

If you would like to know more about the HydroKleen System, please visit our website www.hydrokleenglobal.com or email global@hydrokleen.com.au.

Tech Tools That Come In Handy In Licensing

Technology has made millions of lives easier through tech tools all you need to do is take advantage of it. These apps are not only designed to make our lives more convenient, it has also helped thousands of licensees manage and organise their businesses.

It’s clear to see that more and more people are contemplating about being licensees perhaps because of its proven profitability. A proven business model and an established support system are just some of the reasons why business people are attracted to licensing.

Like start-up businesses, licensing can be complicated despite having clear systems and processes if you don’t know how to organise tasks. Luckily, there are tech tools that enable you to run your licensing business smoothly. The following are tech tools that come in handy in licensing.

  1. Google Drive

Google Drive is a popular tool that licensees use to share documents with their licensor, employees and clients. This amazing tool is also compatible with chrome books. Google Drive allows you to access all of your documents and files in one place as long as there is an internet connection. This makes it easy for you to locate all the files you need giving you more time to focus on other important matters that are aimed to maximise your business’ potential profit. Collaborating and brainstorming is easier when all of you have access to the same files wherever you are in the world.

  1. Elance

Not all licensing businesses are alike. Although unconventional, there are some licensees who prefer not to hire employees and that’s okay. Licensees who do not hire employees usually seek the services of freelancers and this is where Elance gets in the picture. Elance is an incredible tech tool that virtually connects you to competent freelancers who can offer both short-term and long-term services. The great thing about this is that through the help of other tech tools such as social media apps, you can communicate with your hired freelancers easily.

  1. Google Now

Google Now is another favourite tech tool of licensees especially for android phone users. Google Now provides you with news articles from websites you frequently visit; it also gives you information about flights and upcoming appointments you have scheduled. We all know licensees are very busy people and sometimes being too busy can be stressful on their part. Google Now can make their lives relatively easier. Google Now is a handy tool that reminds you of the things you need to do, the people you need to meet and the places you need to be.

Licensees should really start looking into these amazing tech tools to make their lives a lot less stressful.

If you are contemplating about opening a licensing business we suggest you consider HydroKleen.

HydroKleen is an excellent business opportunity if you are considering being a licensee. HydroKleen is an air conditioning cleaning company based in Australia. Our licensees are growing by the minute and are sprouting like mushrooms all over the globe. We started in July 2010 and since then we’ve introduced HydroKleen to over 13 countries and branded itself into over 40 countries all throughout the world in just a short span of time.

If you would like to know more about the HydroKleen System please visit our website www.hydrokleenglobal.com or email global@hydrokleen.com.au.

3 Mistakes Licensees Make And How to Avoid Them

The success of a business is usually measured by its survival in the business world considering the tight and aggressive competition. With the high survival rate of licensing, it’s easy to see why entrepreneurs are fascinated to jump right on the licensing bandwagon.

But do you know that although these statistics speak for itself, in reality not all licensing businesses last. Just like any other financial venture, licensing also comes with its fair share of risks.

So whether you are looking to license a gym, a food joint or an air conditioning cleaning company, we suggest you contemplate these pieces of insightful advice before you start signing papers.

The following are 3 mistakes licensees make and how to avoid them.

  1. Licensees look at awards, rankings and good press exclusively as measures to a successful business.

While it’s true that awards help build a business up, it shouldn’t be the only reason for you to be a part of it. As a matter of fact, it could be disastrous. Realise that all companies are doing their best to market their business and awards are merely a testament of their marketing efforts.  If you want to know whether or not a particular licensing business is a good investment, do more research rather than focusing on their awards.

  1. Licensees fail to seek out complaints online.

It is unwise to know about a business based on what their website says. Of course if you are browsing through their website all you’ll read are positive posts that encourage you to be a part of their business. If you really want to know whether or not a licensing opportunity is the right one for you, you need to start reading discussion sites and forums where existing licensees vent their complaints and disappointments about the business. These are real and unbiased stories coming from real people and you could learn a lot from them.

  1. Licensees expect complete autonomy.

If you want to be your own boss then perhaps you should rethink being a licensee. It’s true that you can manage your own business but once you are a licensee you are required to follow a certain number of rules to ensure the success of your business.

It is important you realise that these time-tested rules are the reasons why the business is successful in the first place. If you want to do it your way and follow your own rules then you shouldn’t be a licensee. You can avoid this by setting the right expectations and by understanding that once you become a licensee you are obliged to follow a set of rules for your business’ sake.

If you are currently looking for a business opportunity that can give you promising results we encourage you read about HydroKleen.

HydroKleen is an air conditioning cleaning company based in Australia. Our licensees are growing by the minute and are sprouting like mushrooms all over the globe. We started licensing in July 2010 and since then we’ve introduced HydroKleen to over 13 countries and branded itself into over 40 countries all throughout the world in just a short span of time.

However, before you make your decision we highly encourage you to follow our advice in this blog post. Do you research, look beyond the awards, read complaints or ask our existing licensees about HydroKleen and last but definitely not the least understand the nature of licensing.

If you would like to know more about the HydroKleen System please visit our website www.hydrokleenglobal.com or email global@hydrokleen.com.au.

What Type of Business can Give You More Time and Financial Freedom?

When you’ve been slaving away in the corporate world for years, you may have deprived yourself of freedom. Spending more than eight hours a day in a cubicle means eight hours spent away from family or eight hours spent away from doing what you’ve always wanted to do like playing golf or traveling the world perhaps.

But even though you are aware of this you know that being in that cubicle is the most rational thing to do. And besides, society expects adults to work so they can fend for themselves and for their respective families. But do you know that there is another way, a way that allows you to enjoy more time for yourself so you can travel across continents and experience new cultures?  And no we’re not talking about applying as flight crew. We’re talking about being able to do what you love while being financially independent through business.

The business world has evolved and the birth of franchising and licensing has given millions of people an option to leave their cubicles and be their own bosses. The amazing thing about operating as a licensee is that you can run your own business and earn money while at the same time having enough time for yourself.

You can rest easy knowing that your business structure has already been studied and tested and your licensor has already established systems and processes so you can run your business efficiently. All that is left for you to do is to focus on running an income-generating business, the rest has been done for you.

You don’t have to worry about who will train you and your employees or worry about how you’ll produce manuals and marketing materials because all these have already been taken care of by your licensor.

HydroKleen is a great business opportunity if you are considering operating as a licensee. HydroKleen is an air conditioning cleaning company based in Australia. Our licensees are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in Australia in July 2010 and ever since then we’ve introduced HydroKleen to over 13 countries and branded itself into over 40 countries throughout the world in just a short span of time.

If you would like to know more about the HydroKleen System please visit our website www.hydrokleenglobal.com or email global@hydrokleen.com.au.

How Many Air Conditioners Will there be in 2030?

The world is getting hotter and hotter and with today’s hot climate it’s easy to understand why people are no longer hesitant to purchase air conditioners. The demand for air conditioners isn’t stopping any time soon in fact more and more people are willing to shell out cash just to live comfortably. Add to that our growing economy, people can now afford to buy air conditioning units to keep themselves cool and comfortable during the hot seasons.

It is estimated that by year 2030 over 700 million air conditioning units are going to be installed and by year 2050 around 1.6 billion. That number is indeed something to think about especially if you are in the air conditioning industry. As the number of air conditioners continue to increase year after year and possibly exploding by year 2050, the demand for your business without doubt is going to go through the roof.

This is a wonderful opportunity for anyone who wishes to venture into a new business and with these figures, there really is little need for a feasibility study because obviously people will want to have their air conditioners cleaned and sanitised otherwise their bills are going to soar. And since we know that dirty air conditioners can affect the thermostat, we can already predict that when their ACs are no longer emitting cool air due to dirty machines it will drive homeowners to seek your services at some point. Isn’t that something worth looking forward to?

And with the help of social media, maximise our reach and educate more and more people about the need to have their air conditioners inspected, cleaned and sanitised.

If you are currently looking for a business that has the potential to make it big we urge you to learn more about HydroKleen. HydroKleen is a wonderful opportunity for business-minded individuals who are willing to do what it takes to achieve success.

If you would like to know more about the HydroKleen System please visit our website www.hydrokleenglobal.com or email global@hydrokleen.com.au.